Beverage Product
Type: Branding
The objective of this project was to create a new and effective consumer product design for the purpose of revitalizing a retail beverage brand.
The original branding of this tequila did not reflect the price of the product. The re-brand target audience was upper middle class men and women that enjoy a casual drink and want good quality liquor. Simpllifying the layout and refining the design adds class to the concept.